“Nobody reads the copy.”

It’s something often said and never true. But more than ever, what people do read must be smart, strategic, memorable—from the tone to the message to the words themselves. Because how you say something can turn an ordinary idea into writing that inspires, amuses, intrigues, and spurs action. It can make people think, or think again.

Let’s give your brand a distinctive verbal identity and copy that’s worth every word.

Skills Anchor Text

Here’s what
I’m hired for.

 

  • Verbal Identity

  • Tone of Voice

  • Messaging

  • Copywriting

  • Naming

  • Digital

  • Print

  • Campaigns

  • Editorial

  • Branded content

Projects Anchor Text

This is what I’ve been
up to recently.

Crafting an identity for the new GE HealthCare

Worked with Interbrand to develop the verbal identity for GE HealthCare as it launched as a standalone company, translating strategic positioning into a clear, cohesive system of messageing, tone of voice, and core brand language across internal and external communications.

Writing the recruiting booklet for Williams College

Defined a tone of voice for Williams College’s public communications, then wrote its flagship admissions booklet, shaping how the college presents itself to prospective students through clear, engaging, and durable language.

Editing a book designed by Pentagram Partners

Served as the final editor for Operation Match, a book about the invention of computer dating. The manuscript benefited from clearer structure and flow; I shaped the narrative and refined the writing into a more cohesive, engaging story.

Creating a new tone of voice for NIKE

Crafted a tone of voice for a new editorial division creating journalism-driven content on a range of platforms. Workshopped the voice with their internal team to integrate it into the brand family.

Clients Anchor Text

I work with
lots of great folks.

 

Allergan

Bergdorf Goodman

Bonhams

Brilliant Graphics

Christie’s

Chubb Insurance

Clinique

Eddie Bauer

Equinox Fitness

GE HealthCare

Getty Images

Interbrand

J.Crew

Johnson & Johnson

Levi’s

Martha Stewart Living

Microsoft

The New York Times

Nike

Nokia

Nordstrom

Pentagram Partners

Post Cereals

Related Properties

Ritz-Carlton

Toto USA

Travel + Leisure

Venmo

Walmart InHome

Waterworks

Williams College

World Government Summit

Let’s work together.

I collaborate with brands directly or work with
agencies as part of a project team.

Let me know what you’re looking for, or request
a PDF of my work samples.